I am one of those people who always champions competition, as this is the source of development and continuous improvement of products and services. Perhaps you have heard me say a thousand times that having competition is a good thing; and although this is very true, when someone appears offering a product or service similar to ours, its existence can appear less than good to us.
Today, the barriers to the creation of new businesses are becoming smaller, largely thanks to the development of telecommunications (mainly the Internet), which offers the possibility of reaching a larger audience and potential customers in much shorter periods of time. To survive, it is essential to stand out from the competition, so today I bring you three tips to differentiate yourself from the competition.
Add personality to your brand and build a community
Think of your brand as an umbrella for people who want to follow your values, your tastes, your way of seeing life. Your brand goes far beyond the products and services you offer. Your brand has a story to tell, a personality to show the world. Look for a trademark, small details can make a difference. If you present yourself as the image or the face of your brand, use your personality to attract clients and make them fall in love with you. In these times where social networks mean we are surrounded by so much falsehood, being authentic, real, is an infallible strategy.
Personalized attention
Make your customer’s buying and post-sales experience unique. The goal is to make the client feel that the solutions we provide are solely for him/her. We all like to have a totally personalized experience, we like to arrive at places and be considered VIPs. Make sure your clients have that experience in every way possible.
Support a cause that relates to your brand
Supporting social causes allows our clients to have greater access to our brand. My advice is to support causes that are in line with company values. I repeat, the important thing is to be authentic. When we support social causes our customers feel identified with the process; in that moment they are not only buying our products and services, but they are helping a cause. This is a win-win situation because it improves the reputation of our brand, while we contribute directly to the improvement of society.
