Get to know the digital tool to get your business off the ground

Even at this point, many entrepreneurs and private businesses believe that by posting and sharing promotions on the main social networks, they will sell more and become more popular. However, in order for your business image and brand positioning to stand out, it is necessary to provide better content, offers and image.

Several tips, advice, techniques and examples of how to use Digital Marketing to achieve optimal results make up the bulk of the material “Learn as you venture: A manual for entrepreneurs,” produced by Studio Vintage, a team focused on corporate digital marketing, and that will be released in late May.

After so many years boosting the economy, there are still gaps in the relationship between entrepreneurship and the particularities of our society. This, coupled with the almost null entrepreneurial culture existing in the sector, led this team of experts to develop an educational, simple and attractive method that would allow private sector workers to learn, and at the same time, put the technique into practice in their businesses.      

According to Lali Albert, founder of Studio Vintage, this document “will focus mainly on digital marketing, which does not mean that we will not see, for example, topics related to business leadership. It is important to note that this manual has an approach based on psychology, specifically cognitive.”

But what benefits does the correct application of this tool bring to an enterprise? Since almost everything nowadays is linked to the Internet, among its benefits are the creation of branding (influencing the value of the brand) and developing a community around the brand. “Having your own community, apart from creating branding, allows you to get to know and interact directly with clients and potential consumers,” Lali Albert explains.

In addition to this guide for entrepreneurs, Studio Vintage is working on a Local Development Project called PDL 999+, alongside Gorvet Estudios and ABC Consultoría & Gestión, with which “we intend to take our courses and workshops to another level, and continue contributing to the entrepreneurial community, now with a much broader scope. It will also allow us not only to train other entrepreneurs but also other forms of non-state management, such as other LDPs and cooperatives,” she notes.

Founded six years ago, Studio Vintage has a multidisciplinary team, made up of communications specialists and psychologists, dedicated to Digital Marketing, Graphic Design and Advertising Photography from a creative perspective. With their work they contribute to the development of the entrepreneurial culture in Cuba from the grassroots and, above all, accompany new entrepreneurs on the difficult path of entrepreneurship.

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