What is copywriting and why do you need it in your business?

The last two years have been decisive for advertising and digital marketing, both for those who already existed on the Internet and social networks and for those who started out in this period. While competition was already noticeable in these spaces, the challenges have become greater to position products and services.

Therefore, it is important that you stand out and to do so communication is very important. Knowing your audience well, or the segment you want to target, is fundamental, as it will allow you to create direct messages that provoke emotions. In this issue of Online Entrepreneurship we talk about copywriting and why you need it in your business. 

Copywriting is nothing more than an advertising technique aimed at creating persuasive content towards a specific objective, and it is considered one of the most effective marketing techniques. It seeks to increase the interest of readers, leading them to a specific action, from clicking on a link to a possible sale or contracting of your services.

However, it is important to understand that this is not only about selling, but also about offering valuable and relevant content that allows your customers to solve problems, or that simply makes them come back to you involuntarily. These texts can range from the simplest to the most complex, and from an email, script, catalog text, the headline of an article, to a post on social media, etc.

In practice, the idea is to reach your targets by combining humor with interest. To do this, you can use word games, work the concepts and ideas with simple and direct language, without downplaying the importance of what you want to communicate. Always define a tone that makes you stand out from your competition.

It is essential that you put yourself in your clients’ shoes and focus on their needs. Understanding how they think and what they feel will help you empathize and understand how to approach them. This is why it is so important to undertake a good audience segmentation. If you manage to persuade them in such a way that you convince them that they need something they don’t currently have, you will have succeeded as a copywriter.

Likewise, for your copy to be successful, you must clearly define the call to action with what you want your customer to do. Whether it is subscribing to your newsletter, clicking on a link, leaving a comment, sharing a post or paying for a service. To do this, use graphic elements, buttons and eye-catching images, without neglecting your brand’s corporate image.