I am one of those people who always champions competition, as this is the source of development and continuous improvement of products and services. Perhaps you have heard me say a thousand times that having competition is a good thing; and although this is very true, when someone appears offering a product or service similar to ours, its existence can appear less than good to us.

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I am sure that during this quarantine, you have heard a thousand times that you must do something productive; that you should ready yourself. I have talked with friends who want to study, and others who, despite knowing how important it is to be ready for when everything returns to normal, right now they just want to watch Netflix and rest. For this reason, I recommend 5 series that every entrepreneur should see. I hope you enjoy them.

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I’m among those who believe that success at the professional or personal level is not a question of luck: it requires work, training and skill to know how to make the most of the opportunities that present themselves. As an entrepreneur, or as someone who wants to press forward with a personal project, or lead a group of people, few things are more important than discipline.

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The number one objective of any enterprise is to have clients. Without them, our business simply does not exist. If we want to grow, it is essential to expand our position in the market. That is why in this issue I bring you 5 tips that will help you find new clients.

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Experience indicates that it is much more profitable for any enterprise to have employees who are both motivated and committed. Achieving this combination implies reaching a higher step on the ladder of success.

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If you are one of those people who prioritize security and tranquillity, or you don’t feel comfortable swimming against the tide, perhaps entrepreneurship is not for you. Although it may seem incredible, our greatest fear when we start a business (losing all the money invested) is not the biggest risk we face. Being unable to solve the various problems that an entrepreneur faces on a day-to-day basis, or not possessing the adequate knowledge to overcome failures, can be much worse.

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Three years ago, in the middle of the expansion process of my first venture, we agreed to change the company logo. The decision was risky. In just two months we would change both our physical location and the image that represented us. It was precisely at that time that I learned that a logo and a brand are not the same thing.

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No desire to excel: Believe it or not, today companies want their workers to grow as professionals; to demonstrate that they are committed to the brand; and be eager to excel and gradually climb up to the highest positions within the organization. There is nothing worse than a conformist employee.

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Search engines, such as Google, are the quickest and easiest way to find anything online. Ranking high on Google’s results list increases the number of clicks your business’ website will get. Web optimization refers to changes made to a website to help it rank higher in search engine results. Simple changes to your website, such as inserting keywords, can make a huge difference when it comes to web traffic. So investing time in optimizing your website is a time well spent.

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