“Surely now you pay more taxes,” is the phrase I hear the most since the Cuban government, through Official Gazette No. 94, allowed the creation of new actors in the country’s economy. And yes, the phrase may be true, that now in the new economic scenario more taxes are paid. But is this so bad?

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First things first, the idea that sharing what we publish and “liking” our posts helps us is real. But it helps us much more if someone puts their hand in their pocket and buys our products or hires our services. You can’t live off “likes” alone.

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Although what I am about to say may sound crazy, sometimes the hardest thing to do is to be yourself. Unfortunately, we live in a society where value judgments prevail and there are those who, for fear of what people will say, lose their authenticity, or simply never find it.

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On other occasions I have told you about books that have marked my life as an entrepreneur. Today I bring you two more that, no matter what, you must read because they are capable of changing the way we see the world. In addition, they are material that we should always have to hand when we feel we need a guide or a boost.

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These days, the same thing occurs with customers in terms of their relationships with companies and products as in their romantic relationships: they have had so many bad experiences that they believe in them less and less. It’s more difficult for them to love and trust us. And here I state the obvious: without trust, there is no business, and without business there is no money. Therefore, in this issue I bring you some tips on how to earn the loyalty of your clients.

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I have found a new way to manage my time. I started running a month ago and I cover at least 20 to 25 kilometers a week, which means two and a half hours. During the first days, I did it listening to music, like everybody else, until I thought about doing something better during my run. So I started to listen to podcasts about entrepreneurship, and that’s why in this article I will talk about the ones I have found most interesting so far.

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