First things first, the idea that sharing what we publish and “liking” our posts helps us is real. But it helps us much more if someone puts their hand in their pocket and buys our products or hires our services. You can’t live off “likes” alone.

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Although what I am about to say may sound crazy, sometimes the hardest thing to do is to be yourself. Unfortunately, we live in a society where value judgments prevail and there are those who, for fear of what people will say, lose their authenticity, or simply never find it.

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On other occasions I have told you about books that have marked my life as an entrepreneur. Today I bring you two more that, no matter what, you must read because they are capable of changing the way we see the world. In addition, they are material that we should always have to hand when we feel we need a guide or a boost.

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These days, the same thing occurs with customers in terms of their relationships with companies and products as in their romantic relationships: they have had so many bad experiences that they believe in them less and less. It’s more difficult for them to love and trust us. And here I state the obvious: without trust, there is no business, and without business there is no money. Therefore, in this issue I bring you some tips on how to earn the loyalty of your clients.

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I have found a new way to manage my time. I started running a month ago and I cover at least 20 to 25 kilometers a week, which means two and a half hours. During the first days, I did it listening to music, like everybody else, until I thought about doing something better during my run. So I started to listen to podcasts about entrepreneurship, and that’s why in this article I will talk about the ones I have found most interesting so far.

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I am one of those people who always champions competition, as this is the source of development and continuous improvement of products and services. Perhaps you have heard me say a thousand times that having competition is a good thing; and although this is very true, when someone appears offering a product or service similar to ours, its existence can appear less than good to us.

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I am sure that during this quarantine, you have heard a thousand times that you must do something productive; that you should ready yourself. I have talked with friends who want to study, and others who, despite knowing how important it is to be ready for when everything returns to normal, right now they just want to watch Netflix and rest. For this reason, I recommend 5 series that every entrepreneur should see. I hope you enjoy them.

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I’m among those who believe that success at the professional or personal level is not a question of luck: it requires work, training and skill to know how to make the most of the opportunities that present themselves. As an entrepreneur, or as someone who wants to press forward with a personal project, or lead a group of people, few things are more important than discipline.

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