It is crucial to consider alternatives that contribute to cultural recreation and creative entertainment in order to advance in the pyramid of cultural development. In the current Cuban scenario, there are still not enough enterprises that provide real social and cultural added value, allowing them to join the framework of creative industries.

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It is evident that Cubans who are in some way linked to the private sector are capable of discerning the problems that the social confinement sparked by COVID-19 health crisis has caused for their businesses; and they are also aware of their capacity to face these challenges.

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The situation for the private sector in Cuba at the beginning of 2021 can be characterized as very challenging, as a consequence of the economic crisis, the restrictions associated with COVID-19 and the implementation of the monetary and exchange rate reform. The role of “self-employment” in an economy such as the Cuban one is controversial. Once the most onerous restrictions for the takeoff of the sector were lifted in 2010, the establishment of a government task or campaign to guarantee the growth of the sector was not necessary.

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At the close of this 2020, the Cuban economy will see its worst result since 1994. All indicators point to a contraction of Gross Domestic Product (GDP) in the order of 8-10 percent. This, in the midst of an acute shortage of hard currency, has forced a cut in imports and an accumulation of defaults with suppliers and creditors. In this context, it is unthinkable that the private sector will not be affected.

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The year 2020 will be remembered for many things, almost all related to the lasting effects of the COVID-19 pandemic, particularly on peoples’ lives and the global economy. Cuba already had a stagnant economy, and as we noted in a previous column, although the number of self-employed people continued to grow, it did so very slowly, given the slowdown in production and the restrictions of a regulatory framework too focused on control, rather than economic development.

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Today I devote my column to Donovan ‘Tekkz’ Hunt, a 17-year-old British teen who forms part of the Fnatic club. Of course you have no idea who he is, nor did I until Tekkz caught my attention. He belongs to an elite club of FIFA players, a video game that I love. Tekkz has made at least 375,000 dollars through official FIFA19 and FIFA20 competitions, a considerable sum for simply sitting in front of a console.

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The self-employed sector (TCP) reached an historic high in 2019. After 50 years, the numbers of those linked to the sector (owners of enterprises and employees) reached 620,000, while it was 143,000 in 2009. This implies a high rate of job creation, in a context that has been characterized by huge challenges.

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