Cuban entrepreneurs have been significantly affected by the disruptions of the COVID-19 pandemic. The rapid change in human mobility patterns saw the tourism industry collapse, taking away the main market for many of the services and products offered by the emerging private sector. Social distancing measures transformed the way small businesses operate and created an existential need to adapt.

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After analyzing the demand and the minimum participation of the competition, the professionals behind Elekktrica, created in October 2014, came up with a business focused on three fundamental sectors: education, health and agriculture; which they considered the backbone of social development.

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Sometimes it’s just a question of how you decide to cope with life. And in this story, it was complicity in the kitchen and the pretext of a pandemic that led Violena, Leysa and Evelyn to become “Las Frescas.”

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Cuba has not only grown in the world of entrepreneurship in recent years, but also boasts entrepreneurs who have incorporated the desire to be socially responsible into their business. Such is the case of Bambooleo Shop, proposing the replacement of plastic straws with new formats made of bamboo.

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Mandao is one of those Cuban ventures that in recent years has gained more visibility among its own clients, many of whom recognize the couriers who ride around delivering “orders” throughout the city. But they are only the tip of the iceberg, Mandao is much larger and involves the work of several partners.

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One of the most successful brands worldwide is Colgate, which belongs to the Colgate-Palmolive business group. The oral care brand is set to launch what it says will be a certified vegan toothpaste that comes packaged in a recyclable tube, representing the “an industry first.”

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The “Argentine Gran Chaco 2030 Commitment” attempts to induce the State, the private sector and society in general to urgently act to avoid the deforestation and conversion of natural ecosystems.

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