Green products have become fashionable, precisely because of the importance of their consumption and impact on health. Several Cuban enterprises and businesses have joined the good practices and the promotion of their use; Verde Verde is an example.

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For Ana María Morales, the creation of handcrafted pieces is an art That has been passed down through her family. Thus, the creation of Selva and this “change in her professional life” were not such complex issues, although the business arose in the context of the COVID-19 pandemic.

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Changing concepts, preconceived ideas or those imposed over time, and breaking the mould is very difficult due to the intrinsic complexity of the human being. However, little by little, a local development project in Havana has managed to transform that post-special period notion that the bicycle is a symbol of decadence, economic problems, shortages or necessity, into an approach towards a better quality of life, a means to lessen environmental pollution, and an opportunity for greater socialization with the rescue of cycling mobility in the city.

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If you are one of those people who think there’s no climbing movement in the Cuban capital, you are wrong. You should experience the adrenaline of overcoming the fear of heights with the help of the Skalan2 guys in Havana.

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The answer is yes, and it’s not down to the climate. A group of five enterprising friends in the Cuban capital have become pioneers in the production of dehydrated products based on tropical fruits.

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Cuban entrepreneurs have been significantly affected by the disruptions of the COVID-19 pandemic. The rapid change in human mobility patterns saw the tourism industry collapse, taking away the main market for many of the services and products offered by the emerging private sector. Social distancing measures transformed the way small businesses operate and created an existential need to adapt.

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After analyzing the demand and the minimum participation of the competition, the professionals behind Elekktrica, created in October 2014, came up with a business focused on three fundamental sectors: education, health and agriculture; which they considered the backbone of social development.

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Sometimes it’s just a question of how you decide to cope with life. And in this story, it was complicity in the kitchen and the pretext of a pandemic that led Violena, Leysa and Evelyn to become “Las Frescas.”

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