The first time I placed my foot on Cuban soil was in May 2017. The purpose was to plan a trip for a delegation of 25 Danish Businessmen in November the same year. We wanted to see Cuba, which seemed to take a leap forward following the joint process between the Cuban government and the Obama administration.

In August, the Cuban government announced that it would allow foreign investors to participate in the island’s wholesale and retail trade for the first time in 60 years.

Aimed at the commercialization of sports equipment and the promotion of training routines in several disciplines, the Cuban brand Atlas is a crucial option for those who seriously decide to get into the practice of physical exercise.

Recently, Resolution 215 of the Central Bank of Cuba (BCC) published in the Extraordinary Official Gazette No. 73 established the conditions for the use of cryptocurrencies in the country. Negolution spoke with Cuban economist, professor and consultant, David J. Pajón, to understand what this measure means, what changes it proposes and how it could impact the country’s private sector.

The partnership of agricultural cooperatives with foreign companies, as well as foreign investments in the different forms of private agricultural management in Cuba are today an opportunity, but one which is not fully taken advantage of.

Despite the laws approved to include new economic actors in a more active role in the Cuban reality, many limitations remain.

The global fever for cryptocurrencies has also gained strength in Cuba, to such an extent that the government is evaluating the possibility of inserting virtual currencies such as Bitcoin in payments and other economic operations in the country

Government authorities defined the emerging Micro, Small and Medium-sized Enterprises (MSMEs) set to burst into the nation’s productive framework in a few weeks as “a novel actor with a dynamic role in the Cuban economic scenario.”

A year ago, the government authorized access to foreign trade activities for entrepreneurs and private businesses in Cuba. But how far have the benefits of the measure been extended?

Those who have already taken part in foreign trade services now have a new experience to boost their business and “influence” the national economy.