The company responsible for marketing the brand, Havana Club International, is pursuing the global trend of developing its high-end and most exclusive ranges, and targeting its new products at younger consumers, over the age of 18.

When the XXII edition of the Habanos Festival closed in the Cuban capital on the night of February 28, astronomical figures had been presented by the directors of a company that is recognized worldwide for producing the best Premium cigars and which exclusively markets 27 brands, all rolled by hand, around the globe.

During the Havana International Fair, the largest trade fair in Cuba, the island is presented as a kind of paradise for foreign investment due to the security of the country and the growth potential in more than twenty sectors, among other elements.

Six years after its creation, ZED Mariel already has 50 approved businesses, from 32 countries, with investments exceeding 2.3 billion dollars. Of those businesses, 26 are already operating, while the rest are in different phases of the investment process.

The Meliá Hotels International chain expects to make investments of around 200 million dollars over the next three years, beginning with 38 hotels and more than 15,000 rooms in 2020 alone.

If you intend to invest in Cuba, the country’s Portfolio of Foreign Investment Opportunities is the first document to consult. This material is updated every year to offer general information to potential investors about the fundamental elements of the projects prioritized by the country. The Havana International Fair (FIHAV) is one of the most important scenarios to promote Cuba’s interests in this sphere.

The current scenario would appear worrying: the cruise ships that entered the port of Havana on a daily basis have embarked on new routes, the number of U.S. citizens traveling to Cuba on commercial flights is likely to fall, and the full application of the Helms-Burton Act signals a series of lawsuits with no clear winner.

According to experts, golf as a recreation modality — not as a sport— has significantly increased all around the world. It’s estimated that around 80 million people worldwide —with Canadians, Europeans and Chinese at the forefront of these numbers— are looking to spend their holiday vacations in a golf course. The Caribbean region is looking […]

“Branded” products are an old longing for Cubans, especially since the economic crisis of the 1990s. On the black-market the items of Dove, AX, Colgate, and firms as such have a high demand and exorbitant prices. The Unilever Company, marketer in half the world of these and other brands, appears to be a solution to […]

In the pocket, in the house, in the city, Samsung is everywhere. The South Korean brand’s cellphones are among the most popular in Cuba. Meanwhile, TVs, washing machines and air conditioners have earn the trust of Cubans, because “they are very good”. Now, the brand can also be seen on the screens that in different […]