“We were born in the midst of the pandemic, and it was that return to the interior of our homes that marked the need to make them more cozy and at the same time functional, that is something that has defined us as a project.”

For many people, the pandemic lockdown meant more than finding oneself again. In the case of Lauren Moriña, it resulted in a creative response, fueled by her desire to offer something positive in the midst of the anguish, as well as her love for the sea and all the emotions that it sparks.

El PainHouse tattoo studio is gaining in popularity. With the help of graphic designer Roger Campoalegre, the team is working to turn their venture into a real experience

On September 20, the regulatory package that legalizes the creation of Micro, Small and Medium Enterprises (MSMEs) came into force, while establishing changes in the operation of non-agricultural cooperatives (NACs) and self-employment. In this issue, Negolution brings you some similarities and differences between these different economic actors.

In 2019, the Viterbit team began market research for a future business, based on the difficulties noticed in other enterprises regarding the process of attracting and managing talent.

For Orlando Villarreal and Riury Rodríguez, luck and chance go hand in hand when it comes to putting their efforts into an initiative. In late 2019, and without imagining what would happen months later, they created Producciones Villarreal, an enterprise dedicated to the production and marketing of construction finishing materials, including paints, putties, mortars.

Luly Salón is one of the many women’s beauty salons in Cuba that have had to adapt to a new way of working due to the COVID-19 pandemic. Although this beauty center closed its doors for a while following the arrival of the novel coronavirus to the island a year ago, and the guidelines of staying at home to stop the spread of the virus, it reopened several months ago after a transformation of the space in record time.

No business is too small if the objective remains clear, and after learning that in this case, the first investment made was for a ream of paper, it is incredible to think how in such a short time, Brisca has taken off to include a small workshop, a catalog of more than ten products and a loyal and growing community of followers.

Tasty, healthy, one hundred percent natural, with varied flavors and the magic ingredient of being handmade by a couple of Cuban parents, is what distinguishes Mimitos Laura. A sui generis enterprise, the couple specialize in the homemade elaboration of compotes for children, and a wide variety of other products, including for people with conditions such as diabetes or gluten intolerance.

Social networks are the online translation of our lives. Languages are readapted in each space, just as we maintain codes to speak and act in common real-life scenarios.