The year 2020 marked an important milestone in the path of entrepreneurs in Cuba; a before and an after. The epidemiological situation and lock down saw many people develop their skills. Camila Sabido Vivó, creator, craftswoman and founder of Elephant Hands was no exception.

Diorkys Osa studied English Literature and Language, and later Law; although for her creating something palpable, with more immediate results, has always been the counterpart to hours of reading and preparing texts. Whenever she took a break she would do some manual work, almost always with fabrics, wood and paints. It was always like that until the birth of her son.

Many factors coincided for the emergence of an enterprise like Cocó Cuellos in Cuba. Although the inspiration always came from the iconic figure of Chanel, the fact that both creators were named Gabriela was the first call to action.

“We were born in the midst of the pandemic, and it was that return to the interior of our homes that marked the need to make them more cozy and at the same time functional, that is something that has defined us as a project.”

For many people, the pandemic lockdown meant more than finding oneself again. In the case of Lauren Moriña, it resulted in a creative response, fueled by her desire to offer something positive in the midst of the anguish, as well as her love for the sea and all the emotions that it sparks.

El PainHouse tattoo studio is gaining in popularity. With the help of graphic designer Roger Campoalegre, the team is working to turn their venture into a real experience

On September 20, the regulatory package that legalizes the creation of Micro, Small and Medium Enterprises (MSMEs) came into force, while establishing changes in the operation of non-agricultural cooperatives (NACs) and self-employment. In this issue, Negolution brings you some similarities and differences between these different economic actors.

In 2019, the Viterbit team began market research for a future business, based on the difficulties noticed in other enterprises regarding the process of attracting and managing talent.

For Orlando Villarreal and Riury Rodríguez, luck and chance go hand in hand when it comes to putting their efforts into an initiative. In late 2019, and without imagining what would happen months later, they created Producciones Villarreal, an enterprise dedicated to the production and marketing of construction finishing materials, including paints, putties, mortars.

Luly Salón is one of the many women’s beauty salons in Cuba that have had to adapt to a new way of working due to the COVID-19 pandemic. Although this beauty center closed its doors for a while following the arrival of the novel coronavirus to the island a year ago, and the guidelines of staying at home to stop the spread of the virus, it reopened several months ago after a transformation of the space in record time.