For Orlando Villarreal and Riury Rodríguez, luck and chance go hand in hand when it comes to putting their efforts into an initiative. In late 2019, and without imagining what would happen months later, they created Producciones Villarreal, an enterprise dedicated to the production and marketing of construction finishing materials, including paints, putties, mortars.

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Luly Salón is one of the many women’s beauty salons in Cuba that have had to adapt to a new way of working due to the COVID-19 pandemic. Although this beauty center closed its doors for a while following the arrival of the novel coronavirus to the island a year ago, and the guidelines of staying at home to stop the spread of the virus, it reopened several months ago after a transformation of the space in record time.

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No business is too small if the objective remains clear, and after learning that in this case, the first investment made was for a ream of paper, it is incredible to think how in such a short time, Brisca has taken off to include a small workshop, a catalog of more than ten products and a loyal and growing community of followers.

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In the Americas, even today, patterns, shapes, figures and chants from indigenous cultures serve as inspiration for Peruvian, Colombian or Mexican craftspeople and designers. Meanwhile, in Cuba, a group of four young entrepreneurs has decided to breathe new life into our indigenous past, reinterpreting it to bring it closer to everyday life.

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Mayvic Degado based her undergraduate Art History dissertation on private advertising in Cuba. “I advised that the self-employed had to advertise, show their strengths faced with the competition, use communications and promotional tools.”

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From the meticulous design of its name, in terms of typography, logo and concept, to the identity manual and the values to be defended within youth photography, for the past five years, Revel has taken on every photography session with innovative proposals and an atmosphere of complicity and trust.

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