Building a strong, transparent private sector that is linked to the state sector must be a domestic priority. Building a public-private partnership is an imperative, not an option, and Cuba needs that whether Trump, Biden, or Kamala Harris is in the Oval Office.

Maria Lucia Bermudez, a Social Communication graduate, helps international business representatives to make their products and services visible through the Here2Start Fest, an event considered a window onto global entrepreneurship.

The novel coronavirus and the crisis it has generated have seen many a sleepless night for countless companies and enterprises. The search for alternatives and solutions to “survive” has been key in the so-called new normality.

Tercer Paraíso Cuba has been functioning for more than five years, and since the last edition of the Rebirth Forum, in November 2019, the team has been working with the community of Cuban makers grouped in projects, entrepreneurs and organizations interested in recycling and sustainable development, through platforms such as Plasticidas, Copincha and Precious Plastic Habana.

Combining ceramic with glass, metals and other recyclable materials can result in precious objects, where the utilitarian is combined with good taste, thanks to the talent of the artists who make up the interdisciplinary Cuban art project, ArteSano.

The three sales points of this business maintain a dynamic relationship with the local community. Currently, its workers assist older people in adverse situations and call on other private businesses to join the efforts to mitigate the impact of COVID-19.

During these times of uncertainty and isolation, perhaps as an entrepreneur you have wondered what will happen to your business and your customers. Faced with the spread of the novel coronavirus in Cuba and the world, many establishments have closed and, as such, cancelled or postponed meetings, or readjusted the corporate purpose of their work.

Every day sees new ventures spring up in Cuba. Wandering the streets and discovering a new business is common, but finding one that delivers on love is what all customers are seeking. And love is precisely what can be found at Atalanta, a florist’s located in La Lisa municipality. The owner is Vannesa Castro, a graduate in Spanish Literature, who a year ago decided to open her own business.

There is no sign outside. A green lightbulb glows at the entrance to an apartment-turned-bar in Havana’s El Vedado neighborhood, and nothing more is required for it to fill up from Tuesday to Sunday. It owes its name to a song by Silvio Rodríguez and has hosted the majority of today’s Cuban trova musicians. The venue is not only famous for its bohemian atmosphere offering a good night out, but for providing a space for innovative Cuban contemporary music projects.

Several electric motorcycle clubs in Cuba are committed to clean mobility. On January 25, Excelencias del Motor magazine hosted the first route devoted to this sector. Motorcyclists rode in a caravan from the Lenin and Monte Barreto Ecological parks to Metropolitan Park, where they undertook environmental activities.