What does it mean to have “el Moño Vira’o”? To wake up on the wrong side of the bed: that is, to have a bad day or to be in a mood. However, La Rosa de Ortega decided to redesign this concept and offer a unique event, named after this phrase. “We wanted to celebrate everything that unites us. Our Cuban identity, for example. We thought of doing something casual, fresh and very Cuban and having ‘el moño vira’o’ is exactly that,” explained Julia de la Rosa, owner of the site.
A cocktail of lemon, honey and ginger, mixed with golden rum, opened the evening’s catwalk, a fashion show where youthful styles prevailed. Organized by Katia Gil, with the participation of 14 models, a make-up artist and a hairdresser, it had two moments. The first saw the clothes of Fresko Habana take to the stage, combined with jewelry by Riencis. The second offered the more classic and always seductive creations of designer José Luis Gonzáles, accompanied by those of Jorge Oliva.
The garments and accessories were on sale that same evening, as the designers occupied one of the rooms and turned it into a boutique.
The event was also sponsored and organized by Helados CID, Centro Holístico D’Marie, Deshidratados Habana and Scarlata. “We believe that the strength of these projects lies in partnerships, and that is why we are eternally grateful to all those who lent us a hand and advocated for this productive chain as much as we did,” Julia added.
Live music was provided by Roblejo’s Trio and DJ Drew, who played the best Cuban tunes.
La Rosa de Ortega
Established in 1996, La Rosa de Ortega is today an SME that manages a small 10-room hotel and restaurant. In addition to offering services to its guests, it is open to the general public, where events are also frequently organized.
“Organizing concerts, photo shoots, weddings and various meetings has brought us a lot of headaches, but it has also allowed us to reach a wider audience, even of diverse ages. Establishing partnerships with other ventures and meeting wonderful people along the way, but above all hosting these events, are part of the process of reinvention.”
According to Julia, there is no set key to success. She notes the importance that everyone explores the path forwards, and appreciates the need to renew concepts and accept challenges. “What is undoubtedly essential to endure is to listen to young people, to ally ourselves with them, so that they prevent our emotions from growing old.”
