Apostar por el auge de un sector vibrante

Con la reapertura del sector privado cubano en 2011, el escenario económico y empresarial de la isla tomaba un matiz anhelado pero incierto. Ante las buenas y malas experiencias de algunos negocios, cuatro jóvenes de profesiones diferentes decidieron construir una alternativa, un modelo para guiar a esos pequeños empresarios hacia el éxito. Tomaron lo aprendido en el mundo empresarial estatal del cual venían y al aplicarlo de manera creativa y práctica en el sector privado, han obtenido tal reconocimiento que pasaron de tocar puertas a recibir solicitudes de los más variados espacios.

To connect with new trends and old aspirations…

The increase in life expectancy and access to education create different outcomes in contemporary societies. One of the new growing trends, one of which probably began developing in high-income countries and that has been spreading throughout the world is a growing concern for personal appearance and overall health. In the past, women practically monopolized the […]

Economic reform and private sector: The new Cuban economy

In 2007 the Cuban Government launched its broadest economic reform program to date. These reforms were initially focused on agriculture and rapidly expanded through other areas such as types of property ownership. In 2011 the first official instrument that would serve as guide for all other reforms was adopted: the “Lineamientos” or Guidelines. Other significant […]

Technology in Cuba, really?

In the different areas of contemporary life, people often talk about technology, although with different meanings. Perhaps it’s worth noticing the fact that it doesn’t refer only to artefacts or equipment, but the way something is made or produced, and the way materials and productive factors are combined. In general, it relates to a group […]

Golf and Marinas in Cuba: In search of a hole in one

According to experts, golf as a recreation modality — not as a sport— has significantly increased all around the world. It’s estimated that around 80 million people worldwide —with Canadians, Europeans and Chinese at the forefront of these numbers— are looking to spend their holiday vacations in a golf course. The Caribbean region is looking […]

“And while they are waiting” … Unilever in Cuba

“Branded” products are an old longing for Cubans, especially since the economic crisis of the 1990s. On the black-market the items of Dove, AX, Colgate, and firms as such have a high demand and exorbitant prices. The Unilever Company, marketer in half the world of these and other brands, appears to be a solution to […]

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