Inversiones Pucara stands out for its traditional rapport with Cuban clients
FROM Noticias
BY Danay Galletti Hernández
Inversiones Pucara S.A. (IPSA), established in Panama in 1997, is a firm that stands out for its stable supplies, broad portfolio of products in Cuba, permanent commitment to the best quality to price ratio, and its rapport with clients on the island.
In statements to Negolution, the company’s Managing Director, Fernando Rovira, recalled the opening of the Cuban branch, in the very same year as the company was founded. Today, the firm has more than 300 suppliers worldwide and a register of more than 5,000 product references.
More than two decades later, this close link with the Cuban market is made possible through the wide variety of products offered, ranging from food and beverages, to personal hygiene and construction materials.
Pucara also has the most important wine portfolio in the Caribbean, representing renowned producers in France, Spain, Italy, Chile and Argentina, as well as the largest international wineries, while also distributing liquors such as whiskey, gin and vodka.
In addition, the company has its own brand of beer called Belga Star, available in multiple varieties and formats, which proved very popular at the recent edition of the Havana International Fair (FIHAV 2023), held at the Expocuba fairgrounds.
Dairy products, crackers, soft drinks, canned food and juices of the world’s leading brands are also part of its portfolio, in the bid to “cover everything our clients may need.”
Having operated for more than 20 years on the island, Pucara has managed to “adapt very well to the local market,” and, as part of this process, two years ago the firm incorporated the new regulations associated with the formation of micro, small and medium-sized enterprises (MSMEs) in Cuba.
“We are working very well with them. We are trying to establish partnerships and collaboration, based not only on marketing, but also on advice, training on how to make the most of our products, stock management, supply and replenishment,” Rovira explained.
In his opinion, this exchange has been very positive and the country’s new economic actors have responded favorably to IPSA’s initiatives, as a model and comprehensive supplier that complements the commercial interests of restaurants, stores and supermarkets.
Rovira added that the firm is constantly visiting international business fairs in Asia, Europe and Latin America, which “allow us to be competitive and ensure a constant supply.” Spaces such as FIHAV also offer the possibility of meeting with hundreds of clients distributed throughout a single country.
“We have been organizing for the fair for several months, since it is the most important moment for us. On this stage we present new brands, wine tastings, visits by prestigious chefs, cookers and courses on the typology of wine,” he explained.
On this occasion, at the stand in the fair’s Pavilion 4, featuring businesses from Spain, the company promoted the Aperol Spritz Cocktail Competition, with the aim of naming the Campari Group’s Brand Ambassador, from among twenty of the best cocktail makers. The firm also called for participation in a competition scheduled for 2024 in the Dominican Republic.
These events, Rovira stressed, allow for “rapport with clients, to understand their needs and problems and find a solution.”
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