“Instagram users are very active and interact twice as much as on other online platforms, therefore daily posts are a good promotional strategy.”
Instagram is a platform that continues to gain strength, especially among younger generations. In fact, its main audience is people aged under 35. In July 2018, Instagram hit over 1 billion active users and more than 80 million images are shared every day on this social network. Therefore, it is a space where every brand should have a presence. Which begs the question, if you don’t have an Instagram account already, what are you waiting for to open one?
How to position your venture on Instagram? What are the most powerful tools to compete with the thousands of contents posted every minute? How to make your enterprise attractive to users?
Differentiating yourself from the competition, increasing followers, creating engagement and a community around your brand are just some of the objectives that you should pursue as a business on inserting yourself in this social network. Today, Gerbet intends to help you get closer to achieving these goals.
Each social network has its own language and specificities and Instagram is no exception. In this case, users are very active and interact twice as much as on other online platforms, therefore we recommend that you post content daily. The Instagram algorithm will reward you if you do.
You mustn’t forget that the quality of the content really matters. This is the social network of photography, so you will have to pay special attention to this aspect. A non-pixelated, well-cropped image can be a compelling incentive to gain followers and ensure people who already follow you continue to do so.
The use of multimedia material could be said to be a key to success when positioning a brand on this platform. Don’t limit yourself to images. Make use of videos to communicate the key messages of your enterprise and stories to have a greater impact. Users like to see the people behind the brand, and that is something you can take advantage of.
Remember to use several hashtags related to the content you publish and the date on which you do it, linking them as much as possible to your brand. Avoid using tags that Instagram has identified as spam (#lifeforlife, #picoftheday…).
Last but not least, we recommend that you rely on tools created for work on this social network, that allow you to schedule publications, remind you when to post your content, etc.
The connections that are developed in the hypermedia sphere not only have an impact online, they also influence the social and consumer relations that are generated offline. Remember that you have approximately three seconds to capture users’ attention: do not waste them.