It is no secret that African fashion has gained a space among entrepreneurs. When it comes to African style and fashion in Cuba we have to mention Tumbao de Telma, a brand that prioritizes the colorful and characteristic designs of that continent.
The business arose from the joint efforts of renowned Cuban rapper Telmary Díaz and a group of women from Cienfuegos who made turbans for cancer patients.
At the store located on 24th Street between 21 and 23 streets in Havana’s Vedado neighborhood, customers can find dresses, swimsuits, shorts, accessories and turbans, which are the flagship product, including collections such as Mama Inés, Rumbera, Boa and Las Guerreras, the latter inspired by these patients.
Thanks to the creative work of fashion designer Dayamí Veguería and several other designers who fuse the African style with current trends, this summer season sees brand new proposals for men and children.
According to its managers, positioning the business within the fashion sector has been a challenge because the style they advocate breaks a little with the conventional fashion schemes in Cuba.
Despite only having been founded a few years ago, Tumbao has collaborated with Malecón 663, La tinta, La Marca and other ventures.
“As a brand and social project our intention is to continue growing and, of course, we are open to collaborate not only with projects that defend the African theme, but also with others that allow us to sow these roots within the current Cuban fashion scene,” they told Negolution.
