Boosting e-commerce and promoting your products and services online has never been so challenging and exciting. Not only local businesses are jumping on this bandwagon; large consortiums and communications companies have also perfected their strategies. Therefore, it is time to rediscover them and use them to our advantage.
In this installment of Online Entrepreneurship we will talk about WhatsApp Business. We want to offer you everything we know so you can stay close to your followers.
We are talking about an app that you can download for free from the app store you use. As you can imagine, it is a sister app to the WhatsApp you use every day, and therefore a member of the ever-growing Facebook family (WhatsApp, Instagram, Messenger).
Although its interface is quite similar, WhatsApp Business stands out for being designed for the needs of enterprises. With it, communication will be easier, as you will be able to showcase your products and services, as well as answer customer questions during the shopping experience. You can have both installed on your mobile, which is convenient if you want to keep a more intimate chat app for friends and family.
Now you know, if you don’t use it yet, this is a good time to start downloading the app while you continue reading this article.
Let’s start with the basics: it is important that you make public all the information that you think is useful to your customers. In a simple way, the application itself will guide you: company description, e-mail, website, address (if you can geolocate, even better). The most curious customers always check this section before asking anything.
You will see that the volume of chatter will increase considerably, sometimes even to ask a simple question. Never leave them waiting. To do this you can activate automatic messages at the time you choose. Very useful especially for those who are operating on a different time to yours. Be friendly, like when they come to your store and you tell them about your business. Welcome them and leave them that toolbox they are always seeking (opening hours, services, catalogs), no matter if you have already put it in the public information of your profile. This will also allow you to respond to very specific requests.
Save time and create quick responses. With this tool you will be able to save and reuse those messages you send frequently. Also, if you love order and you need it to organize your customer orders, take advantage of the chat labels to find them easily.
Catalogs are the best and most interesting feature. Just like you do personally, you can show potential customers your products and services with a brief description. Although you can only display a maximum of ten products in each one, you can create as many as you want. In each case, a link will be generated. Be sure to meet the necessary requirements in the photographs you use.
The virtue of belonging to the Facebook family allows this application to be linked to and made visible from your other promotion platforms. Be sure to leave the WhatsApp contact link as well as the catalogs visible on your posts and profile descriptions.
