Online entrepreneurship: Scene one, take one
Just a few years ago, companies sent unidirectional messages to their audiences through advertisements on television. At present, the reality is different. The Internet boom of 2003 was social networking sites and blogs. For some time now, these sites have become the most visited spaces online.
Over time, these spaces have been reinvented, both for producers and consumers, resulting in freedom, empowerment and interconnectivity. Which is why promoting yourself online has never been so simple, and yet so complicated at the same time.
Today, the existence of social networking sites has changed the concept of communications and sales campaigns as we traditionally knew them. These spaces require that brands, organizations and companies interact with users and use different tools for their promotion.
There are 67 million people connected to one or several social networks across the world. Imagine the ability to reach a quarter of them from your computer or mobile phone, from your car, office or on the sidewalk, on the way home. Imagine also, the ability to identify firsthand your most loyal audience, where they come from, what they prefer to do; and talk with them on a “one-to-one” basis, like friends. Imagine being able to better focus your next advertising campaign, or directly influence a specific audience with your new product, and also learn their opinions immediately.
If you are an entrepreneur, you have a business or company and want to make yourself known, logging into the most popular social network in your environment is the first step to follow. As for the second, you will discover this and many more in each issue of Online Entrepreneurship; a space that aims to offer, in a simple way, tips to better reach your audience, focus your campaigns and position yourself in the commercial environment.
We will explore together the content that will work best for each of the social networks on which you have a presence, as well as the tools that will facilitate your work. Tips, trends and a lot of dialogue will characterize this new section of Negolution.