The Agriculture Issue
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Here we bring you another issue of Negolution, full of unforgettable stories. I don’t know about you, but at times when I lose the will to go on, I think of all the people who keep on fighting.
Hearing that an entrepreneurial project is called D’Brujas [Of’Witches] certainly generates confusion about what it responds to. The history of this business is a journey in which the will and desire to do something good and useful, were strong. “I had the certainty that I wanted to make handmade soaps and I thought that name because of the legend of witches making magic potions with natural ingredients, they make you fall in love, they have the power to regenerate themselves, to transform themselves, and that’s what I wanted to achieve with the product”, Sandra Aldama, project leader, explained to Negolution.
Over 25 brands in stores in 150 countries, and sales exceeding seven billion dollars –in the second semester of 2017- are some of the impressive numbers of the american company estée lauder companies.
Among its labels are Clinique, Tommy Hilfiger, DKNY, Prescriptions, Lab Series, Origins and Bobbi Brown. Lauder is a world leader in makeup and skin care; however, the company began with the initiative of a woman who barely gave samples and tried out her products for free in beauty salons.