Understanding the challenges and fears involved in assuming leadership is undoubtedly one of the first steps on the road to entrepreneurship. Bringing together and connecting women in this sense has been one of the fundamental objectives of the Negolutionary project “Ellas hablan.”

It’s no news that Gabo Pérez achieves whatever he sets out to. This young entrepreneur, who became an agricultural producer during the pandemic, has been investigating the different crops grown on his farm in Guanabacoa for several years to see what new products he can “invent.”

Among the facilities promoting ecotourism in the eastern part of the country today, Casa Toa is among the most renowned. It stands out for its unequaled location, from which it takes its name: on the banks of the largest river in Cuba, the Toa, located about 12 kilometers from Baracoa.

Deshidratados Habana announced the signing of a contract with the Empresa Extrahotelera Palmares S.A. to supply products to the chain’s wide range of establishments.

Represented by BarbarA’s clothing brand, Cuba participated for the first time in the Torino Fashion Week, an event that facilitates meetings to find partners and contacts in the world of fashion, textile and creative industries. This was possible thanks to the bilateral project Avenida Italia, established between the two nations, according to a press release from the Agency for Cultural and Economic Exchange with Cuba (AICEC).

Vibra Beyond, the event that launched Beyond Roots’ new summer Safari collection, invaded every corner of the Fábrica de Arte Cubano, with diverse examples and exponents of Afro-Cuban culture, representative of the enterprise co-founded by Adriana Heredia.

The Se Permuta mi clóset project is promoting activities linked to the different seasons of the year. In accordance with international fashion trends and the launch of new seasonal collections, this is a more sustainable proposal that brings together Cuban entrepreneurs.

Cuban entrepreneur Yuneisi Mier, who trained as a veterinary doctor 18 years ago, has been self-employed since 2012. Focused on animal grooming and esthetics, her business, called Maskotín, arose after a period of training in pet care and treatment at Havana’s Carlos III Clinic.

It is no secret that African fashion has gained a space among entrepreneurs. When it comes to African style and fashion in Cuba we have to mention Tumbao de Telma, a brand that prioritizes the colorful and characteristic designs of that continent.

For some, the arrival of the pandemic marked the end of their world, while for others it was the perfect opportunity for entrepreneurship and creativity. The latter was the case for the owners of Elysi Crea, an enterprise launched by two friends dedicated to fashion jewelry, especially earrings made from recyclable materials.