Clean: Cuban cleaning professionals

The last decade has been marked by the strengthening of entrepreneurship in Cuba. Many businesses have emerged, some with a precedent, others brand new. One such venture that is gaining admiration is Clean: Cuban cleaning professionals.

Loreta Martínez started this project three years ago: “Little by little, researching everything linked to this type of activity. I held off carrying it out as in Cuba there weren’t many similar businesses, at least not publicly on digital platforms.”

Clean is focused on cleaning services for kitchens, restaurants, homes and offices. The objective is to introduce specialized equipment, specific products according to the surface area, taking into account the needs of clients. “Because we work to save them time and effort,” Loreta reveals.

Loreta received training through the Cuba Emprende project, which offers sufficient tools to develop any type of business in the country. She had the future idea of founding Clean, but everything was put into place much faster than planned when she found out she was pregnant aged 24.

The business has a team of operators which fluctuates according to the intensity of the job. Each is a specialist in particular tasks. There is also a commercial rep who is responsible for identifying the specific service each client requires. This is combined with Loreta’s supervision, always attentive to the correct use of protective means by each worker.

The relationship with clients has been positive. Following the first contact, the Clean team inspects the site to plan the cleaning. However, on some occasions, they have had to tackle an emergency. Loreta recalls a particular case when an electric motorbike exploded in a home. “Everything was burned, there was ash everywhere, but we worked as a team and that family also worked with us. Afterwards, everything was left perfect. This is the magic of Clean, because we are professionals.”

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