Artecorte: Coming back to life in the Callejón de los Peluqueros (Hairdressers' Alley)

Corporate social responsibility goes beyond an obligation; it is also an ethical commitment that speaks well of those who practice it. Among the many palpable examples offered by Cuba is the Artecorte Local Development Project.

The venture has just opened its Salon-School to the public and its students at its headquarters, located at No. 10 Aguiar Street between Peña Pobre and Avenida de las Misiones. The Callejón de los Peluqueros de la Habana Vieja (Hairdressers’ Alley in Old Havana) is now filled with stylists ready to do everything for the community.

Although the students of the project’s own community school have a practical lesson plan, the need for them to interact with the dynamics and rhythm of a real salon became clear; and this was precisely one of the motivations for the opening of the space.

Open every day from 10 a.m. to 6 p.m., the salon is composed of a total of seven positions including those in charge of hairdressing, barbering, manicure, specialists in hair extensions, Afro hair and the same services for children.

It is also made up of a community of stylists committed to community work and social investment, as well as to the training of new professionals in this trade.

The project aims to focus on the professional development of its members, which includes, in addition to the technical knowledge of hairdressing and barbering, other courses related to a series of skills: marketing and communication issues, economics and accounting, as well as resource management.

“We have arranged a day for the training of teachers and stylists who have always accompanied us that will be focused not only on teaching them a new color technique, but also pedagogical components so that they can then teach their future students,” explained Adriana Ricardo, leader of Artecorte.

This opening expands and diversifies the training capacity of the program, which aims to function as a platform to support other young entrepreneurs to develop their own brand. In doing so, it seeks to create partnerships and share the resources and prestige that each venture can contribute. In this sense, it also strives to achieve peer education and mutual training.

“The truth is, it’s a challenge, based on different economic and pedagogical dimensions, which includes a lot of self-improvement and dedication, but works very well with the culture of entrepreneurship, social responsibility and community work. We can give something back, which the project gave us at some point,” Adriana concluded.

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