Linktree: A quick and complete answer to your brand's multiple links

For content creators and digital social network managers, sharing a link on Instagram can become a problem when it comes to an account that promotes different topics.

Unlike other networks, it is not possible to drive traffic from posts, unless you prefer to use a non-clickable link that users can easily remember. This, although not optimal, can lead users at least to a landing page. There are also paid Instagram Ads, but from Cuba it can be extremely complicated to access them.

The popular network allows you to add links in two ways: if you meet the requirements of being a Facebook store, and thus sign up for Instagram Shopping, an option not available in Cuba; and with the links of stories, only through stickers.

Also, it supports a single link as part of the description in the biography, precisely where the bottleneck is formed for those who need to highlight not only their catalog of products or services.

Fortunately, we have a solution at hand: Linktree, a tool that groups different links on a single page to facilitate traffic between your brand’s different websites.

It won’t take you long to set it up, and with this quick guide that we at Online Entrepreneurship provide, we will make it very easy for you.

First, you must access the website (https://linktr.ee/) and create your account based on the free of charge version. This will lead you to a form where you will define the username, e-mail and a password. You can exclude some of these steps if you link your Linktree account to your Instagram account.

At this point, the platform will show you different categories and you will have to choose those that are related to your business or profile.

Once selected, you can go to the Linktree panel to define the links that your site will contain. Insert the desired URL and customize each option with the name you want. In the “appearance” tab you can adjust the background color and design, the typography, your profile picture, description, etc. Make sure to optimize it as much as possible so that you can reach as many visitors as possible.

As you make modifications, the right side of the screen will show you a preview of your landing page.

Once you have completed all the steps, your Linktree account will be ready to use. You will be able to share it from the button on the top right side of your website.

In addition to Instagram, there are multiple alternatives for its use. You can place it on your Facebook profiles, WhatsApp, LinkedIn, Telegram, your blog texts, or sections of your websites.

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