Apple or the apple of Eden

Who says a garage is not a good place to start a big project? That’s where the story of Apple, the famous brand that has revolutionized technology for years, begins.

It all began in 1971 when Steve Jobs, Steve Wozniak and Ronald Wayne, three young electronics enthusiasts, designed paper circuits and tried to optimize them. Meeting in Los Altos, California, in Steve’s garage, they succeeded in bringing their first Apple I computer to life. A few weeks later Wayne would retire from what was to become one of the world’s most successful companies, selling his share for about $800.

By 1976, the brand had already been founded and the first sales were recorded (which today are at least three times its value), which were not supported by the major companies. Years later, Jobs would develop several projects of the Macintosh until taking it to laptop format, in addition to some home computers already recognized as Macs.

It’s worth noting that this computer was revolutionary. Users did not need to be great programmers to be able to use it; but it was not a success in terms of sales, which brought some disagreements between Jobs and the rest of the company.

An incredible fact is that Jobs resigned from the company in 1985 to found NeXT Wozniak, from which he would also leave. Apple continued to launch products such as the Penlite – what we know today as a tablet – and even an entertainment center focused on video games with Bandai, which was called Pippin.

Let’s talk about the logo

The first Apple logo was invented by Wayne, one of its founders; who, if he had imagined what the company would become, would have surely waited a little longer to retire. The symbol, in turn, was made by Rob Yanov who bought several apples and made sketches of them eliminating specific details.

Steve makes a comeback

Gil Amelio, who by that time would be Apple’s CEO, bought NeXT, the company  mentioned above, meaning that Steve Jobs began to be part of the board of directors of Apple. Months later, Gil left the game, and so Jobs returned to the helm of the company, sparking what is known as the Golden Age of Apple.


How far did Jobs’ acumen lead? Steve bought the Pixar animation company and then sold it to Disney with a significant profit margin.

But since it is never too late to make a profit, other computer-related accessories began to enter the market: the iPod series for music and photos, the iPad, the MacBook for books, the Mac OS operating system and the iPhone itself, which is redesigned every year.

Apple holds the key to consumption and statistics show that a high percent of the world’s mobile device sales use the iOS system and the trend points to continued growth.

Some revere it, others not so much, but Apple’s success is undeniable. Many claim that the brand has lost innovation without its creator. But the truth is that Apple reinvents itself and has been able to move away from a precipice called bankruptcy, something it was once on the brink of.

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