Three years ago, in the middle of the expansion process of my first venture, we agreed to change the company logo. The decision was risky. In just two months we would change both our physical location and the image that represented us. It was precisely at that time that I learned that a logo and a brand are not the same thing.

No desire to excel: Believe it or not, today companies want their workers to grow as professionals; to demonstrate that they are committed to the brand; and be eager to excel and gradually climb up to the highest positions within the organization. There is nothing worse than a conformist employee.

Search engines, such as Google, are the quickest and easiest way to find anything online. Ranking high on Google’s results list increases the number of clicks your business’ website will get. Web optimization refers to changes made to a website to help it rank higher in search engine results. Simple changes to your website, such as inserting keywords, can make a huge difference when it comes to web traffic. So investing time in optimizing your website is a time well spent.