When I read the book The Lean Startup, there was a phrase that stayed with me forever: “Discipline is doing what you have to do, when you have to do it, whether you feel like it or not.”

Sometimes we are frustrated by the lack of our business’ growth on social networks, and the failure to use a tool as widespread as this to reach a greater number of potential customers. Here we bring you a list of common mistakes you could be making.

“He who hopes to have customers because he sells cheaply doesn’t understand what this is all about.” It’s almost ten years since I was offered this advice and I don’t think I appreciated its magnitude, its importance back then. But the truth is I never forgot it, and have kept it in mind ever since.

Teamwork and planning with your employees will allow you to set key objectives to reach your goals.

Being a good salesperson depends on customer satisfaction and the quality of your product.

2021 was a year full of challenges for Cuban entrepreneurs in the face of the change of currency, the pandemic crisis and economic dependence.

“Surely now you pay more taxes,” is the phrase I hear the most since the Cuban government, through Official Gazette No. 94, allowed the creation of new actors in the country’s economy. And yes, the phrase may be true, that now in the new economic scenario more taxes are paid. But is this so bad?

First things first, the idea that sharing what we publish and “liking” our posts helps us is real. But it helps us much more if someone puts their hand in their pocket and buys our products or hires our services. You can’t live off “likes” alone.

Although what I am about to say may sound crazy, sometimes the hardest thing to do is to be yourself. Unfortunately, we live in a society where value judgments prevail and there are those who, for fear of what people will say, lose their authenticity, or simply never find it.

On other occasions I have told you about books that have marked my life as an entrepreneur. Today I bring you two more that, no matter what, you must read because they are capable of changing the way we see the world. In addition, they are material that we should always have to hand when we feel we need a guide or a boost.