Since she discovered organic cosmetics in the midst of the COVID-19 pandemic, Ángela María Águila Alonso fell in love with a specialty that includes the elaboration of beauty products using active ingredients from plants, flowers and minerals and, unlike traditional cosmetics, does not use chemical or synthetic ingredients.

Although he has been away from active sports for several years, the name Dayron Robles is familiar to everyone. Champion of the 110-meter hurdles at the Beijing 2008 Olympic Games and former world record holder in this discipline, the 35-year-old Guantanamo native, has continued is life in the Cuban capital beyond the tracks, ever since he decided to retire from high-performance sports.

Green products have become fashionable, precisely because of the importance of their consumption and impact on health. Several Cuban enterprises and businesses have joined the good practices and the promotion of their use; Verde Verde is an example.

For Ana María Morales, the creation of handcrafted pieces is an art That has been passed down through her family. Thus, the creation of Selva and this “change in her professional life” were not such complex issues, although the business arose in the context of the COVID-19 pandemic.

ProLimpCuba, a name alluding to the words professional and cleaning, is a private enterprise linked to hygiene and disinfection and, of course, one of the surviving businesses during the period of the COVID-19 pandemic in the Caribbean nation.

In a world rocked by COVID, jBAG was born – a local project of handmade and hand-painted eco-friendly and environmentally responsible bags.

Changing concepts, preconceived ideas or those imposed over time, and breaking the mould is very difficult due to the intrinsic complexity of the human being. However, little by little, a local development project in Havana has managed to transform that post-special period notion that the bicycle is a symbol of decadence, economic problems, shortages or necessity, into an approach towards a better quality of life, a means to lessen environmental pollution, and an opportunity for greater socialization with the rescue of cycling mobility in the city.

If you are one of those people who think there’s no climbing movement in the Cuban capital, you are wrong. You should experience the adrenaline of overcoming the fear of heights with the help of the Skalan2 guys in Havana.

The answer is yes, and it’s not down to the climate. A group of five enterprising friends in the Cuban capital have become pioneers in the production of dehydrated products based on tropical fruits.

Cuban entrepreneurs have been significantly affected by the disruptions of the COVID-19 pandemic. The rapid change in human mobility patterns saw the tourism industry collapse, taking away the main market for many of the services and products offered by the emerging private sector. Social distancing measures transformed the way small businesses operate and created an existential need to adapt.